The Media Team
Building an operating system for content production.
The Business
An in-house media team producing a high volume of video and written content for a single brand, serving requests from multiple internal departments at once.
The Problem
Content requests arrived from five different departments in five different formats, and the team's capacity got allocated to whoever asked loudest that week, not to what actually mattered most for the business.
The Current System
A production calendar existed on paper, but nobody fully trusted it. Half the team kept their own separate priority lists because the shared calendar was chronically out of date by the time anyone checked it.
The Bottleneck
Rush requests from stakeholders regularly bumped already-planned work with no real tradeoff conversation, leaving the team permanently reactive instead of ever getting ahead of its own workload.
The Redesign
A single intake form now captures every content request, routed through one prioritization step before it ever enters the production calendar. No request skips the queue without a visible, explicit tradeoff decision.
The Automation
Requesters now get automatic status updates at each production stage, replacing the daily "just checking in" messages that used to interrupt the team's actual work.
The Artificial Intelligence Layer
Draft scripts and first-pass edits for recurring, high-volume formats, like weekly updates and recap content, now get an AI-assisted first draft, freeing the team's attention for higher-value original work.
The Outcome
Stakeholders can see exactly where their request sits without pinging the team directly, and the team now spends measurably more of its week on planned work instead of firefighting whoever asked last.
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